Been Caught Looking The passive job candidate. She receives endless emails from thousands of recruiters that overwhelm her inbox. Some passive candidates will tease you with a well branded LinkedIn profile, but they won’t return a call. Not even a damn email. Good thing technology like Poachable exists, but more on that later… Changing jobs isn’t easy for passive candidates…
Last week I spoke at Coding Campus, a small coding school in Provo, Utah. For my readers un-familiar with Utah sub-cultures, Provo is where the Mormon school, Brigham Young University (BYU) is located. Provo is known for it’s heavily Mormon influenced people and their sometimes overly attached beliefs to their religion. No coffee in this dojo Johnny!
Coding Campus was different. They are about to buy their first coffee maker for their school. The Coding Campus school offers an intense and condensed training to give beginners the knowledge and experience needed to switch careers and get their job as a developer. The program is intense, but it also takes more than a program to be a good developer. The rest is up to the student’s drive and ability to keep learning.
What I found fascinating about their program of 15 students is how diverse it was. There were people from the UK, Africa, Canada, New York, Utah and other places. All of them gathered for 12 weeks to learn how to code. They focus on Python code and the students are better than ugly (Hat Tip to the Zen of Python).
A particular funny moment was when a Canadian student was walking out the front door with his coffee mug. I asked where he was going…he said to go down the road for a cup of coffee. For a moment, I thought come on Provo, make a guy feel at home. He’s a nice Canadian.
I later called Mark-Anthony Torrocha, the school’s company relations honcho to inquire about the coffee thing. Mark-Anthony laughed and said, they are cool with coffee, they just hadn’t bough a coffee maker yet. Coffee maker coming soon. In fact, when I called him he was at a coffee shop in Provo. I like the open mindedness.
What did I talk about in Provo at their kick ass Coding Campus? Culture, recruiting, employment branding, marketing, HireVue and family. Shit like that. And yes in this class, I said shit, damn, ass and hell. The swearing part… Yes, there are more intelligent words to use, but sometimes simple words are better than complex invented swear words. Below is a pic (email subscribers click through) of me using simple swear words.
Would I recommend this campus to someone else? Damn straight. These people are players and doing it in a place where different views and ways might not be welcome by the large majority. Like a church girl with a tattoo, they are doing it underground style.
Keep it up Coding Campus. Click #learndevculture, to see our engagement…
Below are 9 ways you can ruin your audience when you write a blog.
You don’t write enough. Find out how much your audience wants to read your words. Every audience is different.
You write too much. Your audience finds you spammy. Yes, I get emails from people telling me I write too much.
You write poorly edited content. Try your hardest not to have typos, but move on if you do.
You offend your audience. I have a lost a few good (wo)mans because of my slang words.
You copy content and try to make it look original. Be authentic. Read good books and write about them in your own words (see pic of my current books. Yes, my books might look random, but keep reading). PS – KD your book made my list.
You only talk about you. Talk about you like 30% of the time and spend 70% of your time on other people/topics.
You never share with people the real you. You act guarded, not vulnerable. Just be you. Nobody cares, but you.
You talk about people with bad intent. Jealousy and fame seeking thoughts make you write bad words about other people. Don’t go into the mud with people. You will look muddier than before.
You think creating content takes too much time and it is not your job. False – If you write a blog and have an audience – you need to keep their attention. They spend their time to learn from you and want to know what you are up to.
This past week I wrote about 2000-3000 words. I could not find anything worth sharing and published nothing. Pathetic. I didn’t swing the bat. Many people have a content calendar – I should, but I do not. I like to be more random and not put boundaries on myself with a schedule of content.
Lastly – If you are looking for advice on how to start a blog, just do it 100 times or so. Write 100 blog posts and see how you feel. After 100 blog posts you will know if you want to continue with a blog.
Peace out – Ben
The office meddler can pose as a friend, but act as a spy. Meddling into someone’s business without having their trust is bad while meddling into someone’s business when you have their trust can be good. Why am I talking about meddlers? Because I work in an office culture with a lot of energy. I see bad…
2015 is well underway and your brand has a story, good or bad. Meerkat is a new app you are probably already tired of hearing about, unless you are in the dark.
In short – Meerkat allows you to live video stream to all of your Twitter followers. Yes, I Meerkat. Do you?
The naysayers and haters say they do not have enough time to watch all the video and I agree, but get this statistic –> 20% of users watch a minimum of 2 hours per day, 8% watch a minimum of 3 hours per day and 4% watch a minimum of 4 hours per day. Waste time on those stats…
Video is not new, but finding new ways to use it is always new. This past week I introduced my new born baby Gabe to ~ 25 watchers on Meerkat. Special and different.
Then, last night I did a 60 minute Meerkat with 61 watchers. We riffed about tea, work, marketing, journalism and life…real conversations in social media speak. I had 21 likes, 108 comments and 18 retweets. Not bad for 60 minutes of “work”. I think you call that brand engagement. Right?
New ways to engage via video is what Meerkat is. In 2015 you need something to bring out the authenticity of your brand. Pick a tool and use it. For now, mine is Meerkat.
People want relationships. People want to do something with the thousands of followers they have. Those people are inside of organizations and they make up your brand. Get to know them. Whether it’s through Meerkat or something else…
Where do energy seekers get their energy? From. You.
Workers attached to people in an office have a sentimentality to the people in that work office. Without knowing it, they suck each others energy and leave home tired for the day. The good and organized ones trade energy for the common good of the organization.
Most people are attached to the people they work with and have a desire to always see them. This is okay, but can become draining and depleting to your energy source when you have limited energy.
Why is energy a topic for me lately? Because I am days or hours away from adding baby #3 to Martinez Family Inc. I am not the one doing all the work, my wife is. Growing a human inside your body takes your energy. She is tough. I am just the one who needs to find more energy to keep our house going at optimal speed. Not complaining, just saying.
Gaining more energy is tough to do. We resort to drugs (i.e., caffeine, etc) for more energy when food and water are not enough. Developing a way to cultivate your energy is something you can do to keep life going strong. Exercise the mind and body. That is my drug of choice lately.
Being around people is good and fun, but also depleting to my energy source. Today – I choose to work from a coffee shop. Limited people interactions, my music, my podcasts and options to cultivate my energy, so I can have more energy to keep things running smoothly.
Have a great weekend people. Where do you get your energy?
Catchy titles with words of power and emotion is an art in and of itself. You read the catchy title and click. The author of the content is happy because he gets more views, but the audience becomes a fool and tricked into reading terrible content.
Fool me once, shame on you. Fool me twice, shame on me. Didn’t President Bush say that once? Hey, nobody is perfect, but I digress.
For every 100 views your content gets, how many shares does it also get? Find that out. Focus on improving the shares. That will get people’s attention.
Holding someone’s attention takes time and effort. Getting views takes a catchy title. The hot start-up Meerkat (app to Tweet live video) is a force to be reckoned with, but here’s the catch. The content kings and queens on that app must spend hours per day on that app to hold an audience attention and keep people watching.
Anyone can stream their video for views, but it will take time and effort to keep people watching.
Many reasons to use Meerkat and some reasons to wait to use it. Gabe mentioned it would be good for concerts, webinars, conferences, interviews and many more.
I recommend using it to brand your work, product or service throughout the day. Do not try to make a production out of it. You will lose your audience and your work. Keep it real and authentic.
Just work and let “The Meerkat” do it’s job of building an audience with your streams. Do I still have your attention? Then read on for 6 more seconds then you can leave…
Our first Secret Tech Sauce podcast guest interview with DJ Waldow is now live. Click HERE (email subscribers click through) to listen. In this episode DJ covers podcasting, digital marketing and the future of content marketing. Cool fact – DJ started the Marketo Marketing Nation Podcast.
Do I have your attention?
Marketers and everyday people – There are five basic human senses to pay attention to when marketing your product or service. Sight, hear, touch, taste and smell. Some scientists say they are more, but let’s keep it to five for now and here’s an audio sample from our “Secret Tech Sauce” podcast (email subscribers click through for link).
I hope it stimulate’s your hearing sense. This one is about the Sharing Economy with real stories of people who work in the Sharing Economy.
Find it useful? Give us a rating on Stitcher or iTunes. The clip above is from Stitcher. Stitcher has about 25,000 radio shows and podcasts. I know many of my HR Hound readers do not know Stitcher…
Audio is a wonderful way build brand awareness, describe your product or cause and entertain your audience. Many companies sponsor podcasts for lead generation and brand awareness. Many people listen to podcasts for entertainment or knowledge. Many of you are listening to us AND thank you.
Namaste, peace out.
Fear is the mud in your eyes.
We fear our job will go away.
We fear our edge will be lost and someone smarter and cheaper will come along to replace us.
We fear someone will be smarter than us.
We fear our business will fail.
We fear people will not accept us or like us. It is lonely when people say they do not like us.
We fear people will care if we fail and we will be judged by our failures.
We fear doing new things or thinking with different people because it hurts to push our minds to newer levels. Narrow minds can not see beyond their current level and open minds can develop beyond their current levels.
Everyone has a fear. The feeling of being vulnerable is the feeling of fear. That feeling before you speak in public, ski down a steep mountain, jump out of airplane, marry a gal/guy, asking someone for a sales deal, etc.
Fear exists in any organization, society or culture. Fear is the mud in your environment. Everyday people work in mud.
Lead yourself out of the mud.
Connecting with people is deeper than the “organizational chart”. Successful families, tribes and organizations connect without an organizational chart. They know who cares and they connect with people who care about what they care about. Titles mean something, but not something in the big picture.
The people who will move your cause forward are often not the people high on the organizational chart. In an authoritarian society you focus on the top and work your way down the organizational chart, but are the people at the top moving your cause forward?
It comes down to caring and control. The more you care, the more you can control, but it’s not about controlling people or life. It’s more about controlling your mind and where you want it to go.
Instead of an organizational chart, how about a chart with listings of what people care about? You can share what you care about and connect with people based on what they care about in life and work.
People caring about people is where real change and emotional connections happen. These caring interactions happen side by side and one interaction at a time, not at the top of organizational charts.
You can use the “organizational chart”, but don’t lead with it…