The office meddler can pose as a friend, but act as a spy. Meddling into someone’s business without having their trust is bad while meddling into someone’s business when you have their trust can be good. Why am I talking about meddlers? Because I work in an office culture with a lot of energy. I see bad…
2015 is well underway and your brand has a story, good or bad. Meerkat is a new app you are probably already tired of hearing about, unless you are in the dark.
In short – Meerkat allows you to live video stream to all of your Twitter followers. Yes, I Meerkat. Do you?
The naysayers and haters say they do not have enough time to watch all the video and I agree, but get this statistic –> 20% of users watch a minimum of 2 hours per day, 8% watch a minimum of 3 hours per day and 4% watch a minimum of 4 hours per day. Waste time on those stats…
Video is not new, but finding new ways to use it is always new. This past week I introduced my new born baby Gabe to ~ 25 watchers on Meerkat. Special and different.
Then, last night I did a 60 minute Meerkat with 61 watchers. We riffed about tea, work, marketing, journalism and life…real conversations in social media speak. I had 21 likes, 108 comments and 18 retweets. Not bad for 60 minutes of “work”. I think you call that brand engagement. Right?
New ways to engage via video is what Meerkat is. In 2015 you need something to bring out the authenticity of your brand. Pick a tool and use it. For now, mine is Meerkat.
People want relationships. People want to do something with the thousands of followers they have. Those people are inside of organizations and they make up your brand. Get to know them. Whether it’s through Meerkat or something else…
Where do energy seekers get their energy? From. You.
Workers attached to people in an office have a sentimentality to the people in that work office. Without knowing it, they suck each others energy and leave home tired for the day. The good and organized ones trade energy for the common good of the organization.
Most people are attached to the people they work with and have a desire to always see them. This is okay, but can become draining and depleting to your energy source when you have limited energy.
Why is energy a topic for me lately? Because I am days or hours away from adding baby #3 to Martinez Family Inc. I am not the one doing all the work, my wife is. Growing a human inside your body takes your energy. She is tough. I am just the one who needs to find more energy to keep our house going at optimal speed. Not complaining, just saying.
Gaining more energy is tough to do. We resort to drugs (i.e., caffeine, etc) for more energy when food and water are not enough. Developing a way to cultivate your energy is something you can do to keep life going strong. Exercise the mind and body. That is my drug of choice lately.
Being around people is good and fun, but also depleting to my energy source. Today – I choose to work from a coffee shop. Limited people interactions, my music, my podcasts and options to cultivate my energy, so I can have more energy to keep things running smoothly.
Have a great weekend people. Where do you get your energy?
Catchy titles with words of power and emotion is an art in and of itself. You read the catchy title and click. The author of the content is happy because he gets more views, but the audience becomes a fool and tricked into reading terrible content.
Fool me once, shame on you. Fool me twice, shame on me. Didn’t President Bush say that once? Hey, nobody is perfect, but I digress.
For every 100 views your content gets, how many shares does it also get? Find that out. Focus on improving the shares. That will get people’s attention.
Holding someone’s attention takes time and effort. Getting views takes a catchy title. The hot start-up Meerkat (app to Tweet live video) is a force to be reckoned with, but here’s the catch. The content kings and queens on that app must spend hours per day on that app to hold an audience attention and keep people watching.
Anyone can stream their video for views, but it will take time and effort to keep people watching.
Many reasons to use Meerkat and some reasons to wait to use it. Gabe mentioned it would be good for concerts, webinars, conferences, interviews and many more.
I recommend using it to brand your work, product or service throughout the day. Do not try to make a production out of it. You will lose your audience and your work. Keep it real and authentic.
Just work and let “The Meerkat” do it’s job of building an audience with your streams. Do I still have your attention? Then read on for 6 more seconds then you can leave…
Our first Secret Tech Sauce podcast guest interview with DJ Waldow is now live. Click HERE (email subscribers click through) to listen. In this episode DJ covers podcasting, digital marketing and the future of content marketing. Cool fact – DJ started the Marketo Marketing Nation Podcast.
Do I have your attention?
Marketers and everyday people – There are five basic human senses to pay attention to when marketing your product or service. Sight, hear, touch, taste and smell. Some scientists say they are more, but let’s keep it to five for now and here’s an audio sample from our “Secret Tech Sauce” podcast (email subscribers click through for link).
I hope it stimulate’s your hearing sense. This one is about the Sharing Economy with real stories of people who work in the Sharing Economy.
Find it useful? Give us a rating on Stitcher or iTunes. The clip above is from Stitcher. Stitcher has about 25,000 radio shows and podcasts. I know many of my HR Hound readers do not know Stitcher…
Audio is a wonderful way build brand awareness, describe your product or cause and entertain your audience. Many companies sponsor podcasts for lead generation and brand awareness. Many people listen to podcasts for entertainment or knowledge. Many of you are listening to us AND thank you.
Namaste, peace out.
Fear is the mud in your eyes.
We fear our job will go away.
We fear our edge will be lost and someone smarter and cheaper will come along to replace us.
We fear someone will be smarter than us.
We fear our business will fail.
We fear people will not accept us or like us. It is lonely when people say they do not like us.
We fear people will care if we fail and we will be judged by our failures.
We fear doing new things or thinking with different people because it hurts to push our minds to newer levels. Narrow minds can not see beyond their current level and open minds can develop beyond their current levels.
Everyone has a fear. The feeling of being vulnerable is the feeling of fear. That feeling before you speak in public, ski down a steep mountain, jump out of airplane, marry a gal/guy, asking someone for a sales deal, etc.
Fear exists in any organization, society or culture. Fear is the mud in your environment. Everyday people work in mud.
Lead yourself out of the mud.
Connecting with people is deeper than the “organizational chart”. Successful families, tribes and organizations connect without an organizational chart. They know who cares and they connect with people who care about what they care about. Titles mean something, but not something in the big picture.
The people who will move your cause forward are often not the people high on the organizational chart. In an authoritarian society you focus on the top and work your way down the organizational chart, but are the people at the top moving your cause forward?
It comes down to caring and control. The more you care, the more you can control, but it’s not about controlling people or life. It’s more about controlling your mind and where you want it to go.
Instead of an organizational chart, how about a chart with listings of what people care about? You can share what you care about and connect with people based on what they care about in life and work.
People caring about people is where real change and emotional connections happen. These caring interactions happen side by side and one interaction at a time, not at the top of organizational charts.
You can use the “organizational chart”, but don’t lead with it…
15 “they” observations I hear:
1. “They” give you time off.
2. “They” give you a raise. “They” promote you.
3. “They” fire you.
4. “They” want you to believe in this person or that person.
5. “They” want you to belong to XYZ religious or political organization.
6. “They” think she is good or he is good.
7. “They” think she is bad or he is bad.
8. “They” did not renew your employment visa so you have to leave the country.
9. “They” did not give you a good interest rate on your house. Contrarily, “they” gave you a good interest rate on your house.
10. “They” do not want you to listen to that music. Rather,”They” want you to listen to this music.
11. “They” say you can’t write.
12. “They” say you can’t speak.
13. “They” say you can’t sell.
14. “They” say you can’t be you.
15. “They” ain’t you.
“They” are attached to your mind because you let them attach to your mind. Listening to too much they is a lost way to lead.
If you let them, “they” control your mind. The. Second. You. Wake-up. Don’t pursue “they”. “They” is in your mind.
Who do you think of when you use or hear the word, “they”?
After a few years, I have decided to launch a podcast, but this is a different kind of podcast. No scripts. No attachment to fame seeking fakers. This podcast is called “Secret Tech Sauce”. It’s on iTunes and soon to be on Stitcher, SoundCloud, Libsyn and more…
Secret Tech Sauce is about adding value to the large circles of content creators, sharers, engagers and watchers. One episode at a time, one person at a time. This podcast is authentic, real and un-filtered.
Secret Tech Sauce is a way for me to move beyond blog posts to further connect, cultivate and create a community of people that do things that work and not also not work. People who care about their work and people who work for a purpose, not for a status. My co-hosts are Gabe Villamizar and Stephanie Krieg.
In order to kick this off on the right foot, here is what I ask of you:
1. Click on our iTunes link: http://hir.vu/STSpodcast (email subscribers click through)
2. Subscribe to the podcast
3. Click on the “Ratings & Reviews” tab
4. Give us “5 star” rating
5. Write a positive review
6. Click to tweet below:
Listen & subscribe to @secrettechsauce #podcast on @itunes! http://bit.ly/1EWoBfb #Marketing #Talent #Recruiting #Technology
PS – In your review, if you mention the HR Hound sent you…you will get a special something.
There is a way to connect with everyone, but do it one person at a time. In our connected economy it is risky to stay connected to only the six people here in your office…
The internet has created giant circles of connections. What difference are you making in the circle/s you are connected to? Think bigger than party pictures on Facebook or famous people on Instagram.
Today’s “high level” executive or leader has little to do with his/her title or status within a company. Power by position is good for a secret handshake or two inside a company, but few people value the secret handshake in our connected economy. Geography and big titles are out. Influence and connections are in.
People move. People change. People watch beyond your office walls. Connect with them.
Last week, almost 5,000 people attended a virtual online #SocialSelling summit organized by Gabe Villamizar. Connections were made here and there. These connections will be cultivated this year and after. One small 5,000 person example of connecting to an audience, here and there.